Kelly Holmstrom | Published on: May 13, 2020
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.
Anne Dalton | Published on: Apr 17, 2020
Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?
Frank Lee | Published on: Mar 11, 2020
It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.