All Analytics - Page 4

Latest Posts

Empathy in marketing is more crucial than ever. Here’s how to do it.

Authored by: Ethan Hanson, Rives Martin, Jennifer Wolf |
Published on: Apr 10, 2020

Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.

Topic: All Analytics

Using Analytics to Fuel Your Recovery Strategy

Authored by: Jordan Cardonick |
Published on: Apr 07, 2020

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

Topic: All Analytics | Performance Media Analytics

Experience Through the Eyes of CRM

Authored by: Frank Lee |
Published on: Mar 11, 2020

It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.

Topic: Digital Experience Analytics | All Customer Relationship Management

Getting to Know Lisa White, Merkle's New Capability Lead of Digital Experience

Authored by: Lisa White |
Published on: Mar 05, 2020

Merkle recently welcomed Lisa White as our new capability lead of Digital Experience. Learn more about her and what she is focused on this year.

Topic: Customer Strategy | Digital Experience Analytics

Adobe Experience Platform Applications to Enhance your Customer Experience

Authored by: Sainath Revankar |
Published on: Jan 22, 2020

With Adobe Experience Platform (AEP), companies can make disparate data sets work together and be understood. Here we will explore a few applications that will facilitate this.

Topic: Digital Experience Analytics | All Data Solutions

How to Maximize Marketing Dollars with Facebook’s Audience Targeting

Authored by: Ilon Weeldreyer |
Published on: Jan 16, 2020

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

Topic: Social Media Marketing | All Performance Media | Media Strategy & Planning | Audience Management

How to Recover Average Ad Position using Non-Linear Bayes and Weighted Ensembles

Authored by: Antoine Rigaut |
Published on: Nov 25, 2019

Learn more about the Ad Average Position metric, which is a statistic that describes how ads are ranked on a Search engine result page (SERP) against competitors in a given space.

Topic: All Analytics | Media Strategy & Planning

Data Visualization Experts: Here’s How to Make Your Life Easier

Authored by: Jon Regan |
Published on: Oct 29, 2019

As a data visualization expert, you are expected to go above and beyond your job description to source and massage the data, even though loading and massaging data really isn’t in your job description. Here's how to make those tasks easier.

Topic: All Marketing Technology | Data Visualization & Business Intelligence