All Analytics - Page 5

Latest Posts

Information Design for Marketers: Simplifying It with Parameters

Authored by: Corina Wiles, Alyson Wennlund |
Published on: Oct 17, 2019

As marketers use data visualization to see and interact with their data more effectively, it’s most important that the information is simple enough to be understood.

Topic: All Analytics | Data Visualization & Business Intelligence

Improving Data Collection with Adobe Experience Manager

Authored by: Sainath Revankar |
Published on: Oct 14, 2019

Adobe Analytics gives marketers the ability to tie data to content and content to data. Learn how to avoid some commons AEM errors and improve data collection.

Topic: Digital & User Experience | Digital Experience Analytics

Information Design for Marketers: 7 Tips for Designing Effective Dashboards

Authored by: Julie Connolly, Anthony Fancher |
Published on: Sep 04, 2019

Creating a dashboard that addresses its intended questions is ideal but to do so you need to take a step back and look at it through the eyes of the end user. Here are 7 tips to help you get started.

Topic: Digital & User Experience | Predictive Audience Analytics | Digital Experience Analytics

Google Marketing Platform: Combining Adtech and Analytics for the Ultimate Powerhouse

Authored by: |
Published on: Aug 16, 2019

Find out how Google Marketing Platform (GMP) can help you create an adtech stack and an analytics powerhouse.

Topic: All Marketing Technology | Media Strategy & Planning | Performance Media Analytics

Information Design for Marketers: Bring Your Data to Life with Dashboard Actions

Authored by: Conor Conway, Elsa Cristofaro |
Published on: Jul 29, 2019

How can dashboards actions present data to help answer key business questions? Learn more these action types here.

Topic: All Analytics | Digital Experience Analytics

Information Design for Marketers: Making Your Data Stand Out with Preattentive Attributes

Authored by: David Andrade |
Published on: Jul 12, 2019

Learn how to take advantage of preattentive attributes to reveal the answers to your data questions.

Topic: All Analytics | Attribution

Key Takeaways from PegaWorld 2019

Authored by: Rob McLeod |
Published on: Jun 05, 2019

As PegaWorld 2019 comes to a close, here are some key takeaways from the conference.

Topic: Decisioning & Real-time Interaction Management

Building an Analytics Center of Excellence

Authored by: Michael Watts |
Published on: May 24, 2019

Building out an analytics center of excellence (COE) can help create value for your program by using analytics as the glue that bonds you to your customers, and to the other teams involved to make marketing happen.

Topic: All Analytics | Customer Strategy