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Barry Schwartz on The Long Tail, the Google Filter , Design Defaults and Choice

If you haven't seen the Boxes and Arrows interview with Barry Schwartz, it's definitely worth a look. Liz Danzico does a great job elicting riffs from Schwartz , author of Paradox of Choice, on a bunch of interesting ideas. Here's three:
  • the extent to which long tail choices liberate or constrain.
  • the importance of default settings in web design.
  • the significance of Google's evolution from retriever to organizer to filter of information.
We’re going to have to trust that Google has the interest of truth at heart. It’s going to be presenting us with a structured list whenever we type something into search. And we’re going to have to hope that’s appropriate for what our interests are.

Read the whole interview here

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