We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Catalog Success: 2007's 50 Best Tips For Multichannel Success

Catalog Success magazine compiled a list of 2007's fifty best tips for multichannel success. We were pleased two of our tips were selected:
  • Grow your paid search term list. Test three to 10 times as many distinct keywords as there are pages on your site. If you carry, say, 5,000 SKUs, test between 15,000 and 50,000 terms. Assign tracking codes to gauge sales and costs at the keyword level. Bid at the keyword or ad level, not adgroup level.
  • Sales channel integration. Track sales and marketing costs at the customer level across channels. Differentiate sales from brand vs. non-brand search phrases. Monitor efficiency just above and below your advertising cutoff, and start hold-out testing to determine your true marketing drivers of behavior.
Link: Catalog Success Top 50 Multichannel Tips of 2007
Join the Discussion