Ben McConnell and Jackie Huba discuss how social media is changing marketing and communications in their new book, "Citizen Marketers: When People Are The Message". My first reaction to the book's initial chapters was tepid: "Nothing new here to anyone who reads blogs," I thought to myself. And I didn't like the author's formality, positioning themselves apart from their subject as if writing a master's thesis. But McConnell's and Huba's book grew on me, and by third chapter, I found I had covered the front endpapers with notes. (Scribbling notes in the inside covers is a habit I picked up from Tim Sanders, who calls it "cliffing".) The book presents several dozen interesting ideas and case studies from all across the social media landscape which were new to me, from the mundane (Snakes on a plane) to the historic (the Roman's Acta Diurna, Gutenberg's movable type, and the Protestant Reformation) . A fast light book for and about 2007. If interested in social media, worth a read.
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