Although customer behaviour can be erratic, complex, and difficult to know, companies need to dig beyond in-the-moment behaviours and look for intent. Intent-based journeys are based on proactive, anticipatory science. It’s all about “know me, engage me.” Learn more about the intent-based approach in this blog.
When we think of retail innovation and new retail technology trends, a lot of recent talk has been about how brands should focus on digital channels over physical retail investments. How can brands replicate physical experiences online? What are the latest digital channels or social media trends? How are brands delivering personalized experiences?
As technology continues to proliferate, your business’s digital strategy and technology stack will become increasingly central to your ability to deliver products and services. Every business must have the agility to react to market shifts and changing customer behaviors fast, with digital solutions.
In the past, luxury brands have dictated the terms of engagement. With the rise of social media, ownership of the brand is shifting. Co-creation is more apparent. Brand image and buy-in have moved towards the domain of the consumer. It is no longer dictated by a management team in the Swiss Alps or a Milanese mansion. Let’s explore some of those luxury digital trends brands are deploying.