We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

ComScore Explains Google's Intentional Changes In Click Monetization

Strong post from ComScore's Magid Abraham and James Lamberti offering additional analysis into Google's "surprising" January PPC results. Well worth reading. To whit:
Softness in Google’s paid click metrics is a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur... The reduction in the number of paid listings existed progressively throughout 2007 and was offset by improved revenue per click... There is no evidence of a slowdown in consumers clicking on paid search ads [for the other engines]... -- ComScore, 2/29/08
Jibes with our experience. Link: Why Google's surprising paid click data are less surprising Hattip: Andrew Goodman @ Traffick random image of sunflower, because it looks nice
Join the Discussion