Customer Centricity: What Happens When Marketing Does Not Make the Case for Change?

You can only get so far with optimization to your existing business. The bar for customer experience is only going to get higher. And when we did our research, we found that there really was no difference across industry, B2B, B2C in terms of companies who are taking this leap. So, sometimes we do hear that our industry is a laggard, 'so, typically, this isn’t something that we would pursue.' But through our research and our questionnaire we found that this simply isn’t the case. Learn how to not be a laggard and join the 30% of initiatives that succeed.

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