Jen Gulling | Published on: Aug 27, 2020
It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.
Kelly Holmstrom | Published on: May 13, 2020
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.
Jose Cebrian | Published on: Apr 28, 2020
The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships.