Jennifer DeGiovanni | Published on: Sep 10, 2020
A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.
Jen Gulling | Published on: Aug 27, 2020
It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.
Kelly Holmstrom | Published on: May 13, 2020
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.