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Blog - All Customer Relationship Management

Latest Posts

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.