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Blog - Customer Strategy

Latest Posts

The 6 Core Values of Agile Marketing

Agile Marketing is a way of working that borrows its inspiration from Agile software development with a marketing lens. Let’s dive in with an introduction to the core Agile Marketing values and explain the success factors (and barriers) to adoption.

Three COVID-19 Strategies to Navigate the New Normal

While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.