Margie Chiu | Published on: May 20, 2020
Agile Marketing is a way of working that borrows its inspiration from Agile software development with a marketing lens. Let’s dive in with an introduction to the core Agile Marketing values and explain the success factors (and barriers) to adoption.
Morgan Hitz | Published on: May 18, 2020
While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.
Marc Bellanger | Published on: May 14, 2020
Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?
Kelly Holmstrom | Published on: May 13, 2020
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.