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Blog - Customer Strategy

Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

Two Key Elements of a Gamified Experience

An engagement driver is the desired emotional connection that drives a customer to engage with your brand. While there are hundreds of emotional drivers, Merkle identified the six we think are best to change behavior, drive engagement, and increase loyalty.

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