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Blog - Data Visualization & Business Intelligence

Latest Posts

How Inflation Resilience Data Can Shape Insurance Marketing

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

Three Reasons Ethical AI Needs to Be On Your Roadmap

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

Why You Need Data Visualization to Understand the Customer Journey

Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.
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