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Blog - Decisioning & Real-time Interaction Management

Latest Posts

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.