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Blog - Decisioning & Real-time Interaction Management

Latest Posts

Three Reasons Ethical AI Needs to Be On Your Roadmap

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.
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