Frank Lee | Published on: Mar 11, 2020
It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.
David Russell | Published on: Oct 02, 2018
How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.