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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Get your Submissions Ready! Baidu Officially Supports AMP in its Webmaster Tools

For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
Topic: SEO

This Year's Digital Bowl Top Performers

In this video we’re going to talk about 2018 Digital Bowl advertisers, and who won the real game. The reason we started doing this is it’s no secret that there’s a huge investment made on behalf of advertisers around the Super Bowl – from their media buy to their creative development – but if you don’t support that with your digital channels, you can leave opportunity on the table.