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Blog - Digital Marketing Channels

Highlighted Picks

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers.

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Latest Posts

Three Critical Ways to Revolutionize Your Pharma Email Approach

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
Topic: Health | Email

Emailing Your Customers: When Is It Too Much?

In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.
Topic: Health | Email