Facebook has quietly rolled out new changes to how ads are created through the Facebook Ad Creation Tool in Facebook’s user interface.
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There are two basic ideas in targeting for display: targeting people and targeting sites. We explain these concepts and further break down our options.
At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.
Major updates from Facebook and Pinterest will change how marketers utilize each.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.
In order to get the most out of social media, you must broaden your scope from focusing on one-click conversions to the entire Facebook Marketing Ecosystem.
Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.