In order to get the most out of social media, you must broaden your scope from focusing on one-click conversions to the entire Facebook Marketing Ecosystem.
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Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.
Looking at data across RKG's Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.
We provide an overview of the unique metrics available to Facebook advertisers.
We walk you through the basic process of setting up your first Facebook ad campaign.
By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”