We walk you through the basic process of setting up your first Facebook ad campaign.
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By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”
It's not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing. Still, it's not altogether clear whether there is truly an organic groundswell of concern or if this is simply a knee-jerk reaction to an issue few have deeply considered and one that is easily conflated with more serious privacy issues.
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.