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Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.
The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.