We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.
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I generally don't buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I'd never do.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.
Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.
With social networks being a primary source of information and influence for consumers today, savvy marketers cannot argue that it has become necessary to have a social strategy in order to gain valuable traffic and attention through social channels. With new social networks popping up daily and almost all corporations and ad agencies dedicating resources to social media marketing and monitoring, there has been an increased desire to measure and leverage social activity for marketing purposes. But how can any one marketer, corporation or even agency keep track of all that is being said about their brand across the countless number of social networks? That is where “social listening” has come into play.