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Latest Posts

Why I Just Bought Facebook Stock

I generally don't buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I'd never do.

Breakdown: FBX vs. Standard Facebook Ads

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

Social Listening and Digital Marketing

With social networks being a primary source of information and influence for consumers today, savvy marketers cannot argue that it has become necessary to have a social strategy in order to gain valuable traffic and attention through social channels. With new social networks popping up daily and almost all corporations and ad agencies dedicating resources to social media marketing and monitoring, there has been an increased desire to measure and leverage social activity for marketing purposes. But how can any one marketer, corporation or even agency keep track of all that is being said about their brand across the countless number of social networks? That is where “social listening” has come into play.