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Email isn't dead, but getting optimal value of the channel requires relying on one or several methods to measure correctly. Here is a Princess Bride-themed look at what marketers can do to get ROUS’s — rodents of unusual size returns of unusual sizes.
A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications.
As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.