We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.
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Download the 2018 Merkle Digital Bowl for in-depth insights on how well Super Bowl television advertisers made the most of their investments with digital optimization.
Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Amazon appears to be taking different paths for different formats when it comes to holiday paid search strategy.
As the 2017 holiday season draws near, it is imperative for advertisers to make sure their product data is in the best shape possible to capitalize on the anticipated lift in Google Shopping Campaign traffic. Here are four areas for advertisers to address to set themselves up for success during the coming months.