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Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.
Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.