Sara Holoubek has an interesting piece in today's DM News SearchBuzz.
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Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.
Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don't think so.
Here's a modest proposal to search engines and comparison shopping engines: Embrace transparency. Provide itemized click reports to advertisers and their agencies
After reading Tuzhilin's report, I have a better appreciation of Google's fraud detection methods. I come away feeling that fraud on the non-Adsense network is likely small, and agree with Tuzhilin that Google is making "reasonable efforts" to fight PPC click fraud.
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
Google now provides time-of-day cost and click reporting. This is a good thing -- more transparency helps advertisers.