After reading Tuzhilin's report, I have a better appreciation of Google's fraud detection methods. I come away feeling that fraud on the non-Adsense network is likely small, and agree with Tuzhilin that Google is making "reasonable efforts" to fight PPC click fraud.
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I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
Google now provides time-of-day cost and click reporting. This is a good thing -- more transparency helps advertisers.
I just got back from my first Ad:Tech, in Chicago where I gave a talk on website conversion tactics.
Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We're optimistic and think it will be win for Yahoo and advertisers.
Google gained in market share in June '06 for the 11th consecutive month.
John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "