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Blog - Paid Search

Latest Posts

Early Praise For Yahoo From Our Engineers

Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We're optimistic and think it will be win for Yahoo and advertisers.

Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "

Google Fighting Spam With Quality

Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective -- get over it.

Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?

Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.