I'm pleased to see Yahoo taking a more open approach to their paid search relaunch.
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When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.
We're proud of our technology. We're just as proud as the great folks here who run it.
Few people are putting enough emphasis on the distinction between search click fraud and content click fraud. That's the key issue, and it doesn't get the attention it deserves.
I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?
Even from a previous buyer, an order following a non-brand search is likely incremental.