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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.