A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.
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Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
Holistic SEO does more than just improve a site’s performance in organic search. It lays the foundation for all online touches with your brand by aligning your site’s content with what your unique users are looking for.
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.