Sean McGoey - ARCHIVE | Published on: May 16, 2017
Facebook continues to see explosive growth in its advertising business, as the Merkle Digital Marketing Report showed 71% Y/Y Facebook ad spend increase and eMarketer projected that the platform will account for nearly 40 percent of U.S. display ad revenue in 2017.
Andy Taylor, Mark Ballard | Published on: Apr 25, 2017
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Super Bowl advertisers need to be deploying a strong mix of digital media marketing, including display, video, and paid social efforts, to supplement television ad investments. Here are five key digital media areas that brands should focus on.