Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.

Which big game advertiser took home the trophy in Merkle's 2019 Digital Bowl Report? Find out how this year's winner leveraged paid search, organic search, social media, and digital media to support their tv spot.

The Q4 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.

Amazon's new metrics come with limitations, but should prove useful as advertisers continue to optimize campaigns.

With Bing Ads set to soon become the sole ad platform for search across Bing, Yahoo and AOL, we take a look at how this change stands to impact the key players across the industry.

Amazon has launched two new features to search advertisers: new Sponsored Product targeting options and portfolios. Learn more with this article from Merkle.

What are Google feed rules and how can they help with feed management? Here we examine the current possibilities and limitations of this important functionality.