After a year and a half of competing in Google Shopping auctions, Amazon suddenly stopped bidding on Google’s Product Listing Ad (PLA) format last week.
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We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.
Google has been busy so far in 2018 when it comes to changing the advertising landscape to improve users’ relationships with the ads they see.
For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
In this video we’re going to talk about 2018 Digital Bowl advertisers, and who won the real game. The reason we started doing this is it’s no secret that there’s a huge investment made on behalf of advertisers around the Super Bowl – from their media buy to their creative development – but if you don’t support that with your digital channels, you can leave opportunity on the table.