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Blog - Digital Marketing Channels

Latest Posts

Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?

Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.

Paid Search Dayparting and Time-Based Bidding

When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.