Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?
Posts By Topic:Posts By Topic
Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.
The search blogosphere is buzzing about Google's pay-per-action AdSense test.
Steve Lohr laments the loss of clever newspaper headlines due to the growing importance of scoring high on the search engines.
I'm pleased to see Yahoo taking a more open approach to their paid search relaunch.
When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.