Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
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Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Purchases on Google has been around for a couple of years now, and Google is starting to roll out new iterations. Read on to find out key details about the product.
What should advertisers do in the wake of Google's decision to eliminate the multichannel ad format?
The largest e-commerce competitor on most people’s minds during the holidays is Amazon, and for good reason. Looking across Google Auction Insights reports for text ads, it is the single most ubiquitous challenger against retailers in very nearly all product categories.
Amazon appears to be taking different paths for different formats when it comes to holiday paid search strategy.
What do Google minimum bid estimates tell us about how competition in paid search will heat up in the coming weeks? We take a look at data from the 2016 holiday shopping season.