Sean Adams | Published on: Oct 04, 2017
As the 2017 holiday season draws near, it is imperative for advertisers to make sure their product data is in the best shape possible to capitalize on the anticipated lift in Google Shopping Campaign traffic. Here are four areas for advertisers to address to set themselves up for success during the coming months.
Andy Taylor, Kelly Brown, Priya Salona | Published on: Oct 02, 2017
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.