Melissa Reilly | Published on: Aug 31, 2017
Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.
Cheryl Sansonetti | Published on: Aug 21, 2017
Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.
Andy Taylor | Published on: Aug 04, 2017
Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.