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For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
In this video we’re going to talk about 2018 Digital Bowl advertisers, and who won the real game. The reason we started doing this is it’s no secret that there’s a huge investment made on behalf of advertisers around the Super Bowl – from their media buy to their creative development – but if you don’t support that with your digital channels, you can leave opportunity on the table.
Download the 2018 Merkle Digital Bowl for in-depth insights on how well Super Bowl television advertisers made the most of their investments with digital optimization.
Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Purchases on Google has been around for a couple of years now, and Google is starting to roll out new iterations. Read on to find out key details about the product.