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Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.
Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.