The largest e-commerce competitor on most people’s minds during the holidays is Amazon, and for good reason. Looking across Google Auction Insights reports for text ads, it is the single most ubiquitous challenger against retailers in very nearly all product categories.
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Amazon appears to be taking different paths for different formats when it comes to holiday paid search strategy.
What do Google minimum bid estimates tell us about how competition in paid search will heat up in the coming weeks? We take a look at data from the 2016 holiday shopping season.
What does Amazon's holiday paid search strategy look like? Historical Google Auction Insights data gives us a glimpse.
We are excited today to announce the release of the Q3 2017 Merkle Digital Marketing Report for download.
Google recently introduced a new user experience in the Feeds tab of the Google Merchant Center with several useful upgrades.
Google's new Opportunities report gives advertisers much-appreciated insight into the impact of different feed errors on ad performance.