As the 2017 holiday season draws near, it is imperative for advertisers to make sure their product data is in the best shape possible to capitalize on the anticipated lift in Google Shopping Campaign traffic. Here are four areas for advertisers to address to set themselves up for success during the coming months.
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Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.