Melissa Reilly | Published on: Mar 24, 2021
As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
Pete Stein | Published on: Dec 11, 2020
In October, Merkle appointed Pete Stein as global lead for Experience & Commerce, overseeing a global team focused on customer-experience transformation through experience and commerce technologies. We asked Pete a few questions to learn what he is focusing on in the new year.
Alvin Collins, Anne Dalton | Published on: Jul 31, 2020
It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?
Austin Ragsdale | Published on: Jun 10, 2020
Great design moves the heart. It draws a user in. Smart data moves the mind. It provides insight to our true behavior and preferences. The ability to marry the two (data + design) becomes the most potent method of creating moving, powerful experiences closely aligned with the behaviors we desire.