Pete Stein | Published on: Dec 11, 2020
In October, Merkle appointed Pete Stein as global lead for Experience & Commerce, overseeing a global team focused on customer-experience transformation through experience and commerce technologies. We asked Pete a few questions to learn what he is focusing on in the new year.
Alvin Collins, Anne Dalton | Published on: Jul 31, 2020
It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?
Austin Ragsdale | Published on: Jun 10, 2020
Great design moves the heart. It draws a user in. Smart data moves the mind. It provides insight to our true behavior and preferences. The ability to marry the two (data + design) becomes the most potent method of creating moving, powerful experiences closely aligned with the behaviors we desire.
Austin Ragsdale | Published on: May 25, 2020
But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.