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Dynamic Messaging in Pharma

For any pharmaceutical brand to achieve sustained sales growth, it is critical to adapt to changes in formulary status and capitalize on the opportunities they present. However, the traditional process for alerting healthcare providers (HCPs) of such changes and ‘pulling through’ the corresponding benefits can be slow, and the message can be inconsistently delivered. Therefore, the advantages of a positive formulary change may not be fully realized.

Click here to see how a top-10 pharmaceutical company realized that their current process for communicating formulary changes was not effective. See how they were able to change their communication process to increase engagement, HCP communication and see a 2.7:1 ROI.

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