Wanting to learn more about Google Content from the publishing perspective, last week we placed ads on a single page of this blog (AdSense: Crossing To The Dark Side). Here are some initial impressions.
- Google AdSense is much easier for the beginner than AdWords. A few clicks, here's your HTML snippet, bang, you're a publisher.
- The AdSense interface is simpler than AdWords. Fewer options, fewer choices.
- AdSense does a great job asking for the minimum information at each step. For example, Google didn't request tax info and address verification until after the account had earned a few dollars. We've written about the power of keeping forms short ("drip irrigation", or "dating before marriage"). AdSense executes this best-practice extremely well.
- AdSense has solid FAQs. I combed through many of them with my advertiser glasses on, hyper-vigilant for anything potentially offensive. Found nothing along the lines of "As a publisher, do anything and everything you can to get visitors to click on your ads!" -- all advice offered to publishers was advertiser-appropriate.
- What I am most curious about (and what we'll never learn from Google): is our page generating traffic for the advertisers which converts?