RKG is likely to start managing Facebook advertising for our clients in Q3. Several of our clients have found these ads not just ROI positive, but substantial as well. Facebook content may prove to be a better vehicle than traditional content advertising. The reasons for this are three-fold:
- Targeting controls: As with AdSense, Facebook offers interesting and improving targeting options to serve ads to the right kinds of people.
- Volume: Facebook offers a huge audience spending serious time on the site.
- Fraud Free: This is the key difference between Facebook and the AdSense, Yahoo and Bing Content networks: it's a single, known, responsible source.
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