New Facebook Ad Copy LimitationsIt has been announced that after years of a consistent character limit for Facebook ad body copy, Facebook will be changing that limit from 135 characters to 90. This change will be enforced on new ads beginning February 29, with retroactive enforcement beginning in May. While new ad types have been designed around this length, this new limit will apply to every ad type on Facebook. These changes will limit new ads created through the Facebook user interface, Facebook Power Editor and the API. More information on how the new character limit will affect ads is expected to be released at fMC in New York City on February 29th. While some bloggers have speculated that the change in character limit might make room for more ads on the page, it should be noted that other factors such as default advertising image dimensions would also have to change. Rather than speculate, we will be tuning in to the keynote address. The event will be streamed on the Facebook site from 12 pm - 6 pm on February 29th.
Pinterest Changes Followed LinksPinterest is the hot new kid in town, referring more traffic for many sites than Google + (crazy!) and almost as much as Twitter. Since its inception, SEOs and link builders were excited about the do follow links Pinterest allowed -- until now. The images that can be “pinned” link out to the source URL and were once followed, flowing equity from the strong Pinterest.com domain. Those links are now nofollow. The rel=”nofollow” attribute tells search engines to not follow a link, preventing search engines from passing link equity and anchor text to the targeted URL.
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