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Facebook's New Ad Character Limit and Pinterest's Nofollow Updates

New Facebook Ad Copy Limitations

It has been announced that after years of a consistent character limit for Facebook ad body copy, Facebook will be changing that limit from 135 characters to 90. This change will be enforced on new ads beginning February 29, with retroactive enforcement beginning in May. While new ad types have been designed around this length, this new limit will apply to every ad type on Facebook. These changes will limit new ads created through the Facebook user interface, Facebook Power Editor and the API. More information on how the new character limit will affect ads is expected to be released at fMC in New York City on February 29th. While some bloggers have speculated that the change in character limit might make room for more ads on the page, it should be noted that other factors such as default advertising image dimensions would also have to change. Rather than speculate, we will be tuning in to the keynote address. The event will be streamed on the Facebook site from 12 pm - 6 pm on February 29th.

Pinterest Changes Followed Links

Pinterest is the hot new kid in town, referring more traffic for many sites than Google + (crazy!) and almost as much as Twitter. Since its inception, SEOs and link builders were excited about the do follow links Pinterest allowed -- until now. The images that can be “pinned” link out to the source URL and were once followed, flowing equity from the strong Pinterest.com domain.  Those links are now nofollow. The rel=”nofollow” attribute tells search engines to not follow a link, preventing search engines from passing link equity and anchor text to the targeted URL.  

Not all is lost however. There are a few places on Pinterest where links are still followed. One of them being within the description of a pin, with the caveat being that the anchor text is the rootdomain.   Or, if a user inserts a link pointed to a deeper URL, Pinterest shows the following as anchor text: rootdomain.com/...  

Additionally, links found within a “board” are still followed and these links can point to deeper pages of a site as well (still Pinterest limits the anchor text to only the root domain):


Example code:

The website button found on a Pinterest user profile is also followed:  

Example code:

Although Pinterest removed some of the followed links, it is still a viable platform for link building and social interaction. Brands are seeing incredible referring traffic from Pinterest, proving it to be worth the time and resources to build out Pinterest profiles and become active within the community. Sign up and get pinning!
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