At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages. Page administrators were able to preview the changes starting this week and a mandatory roll out of the redesign begins on March 31st. While Facebook Timeline for personal accounts incorporated cover art and other visually appealing elements to the Facebook page, Timeline for Brands is more than just a visual overhaul. Facebook has also incorporated new page management features that help page administrators curate the Facebook experience and highlight their most important content in conspicuous and attractive post formats. Also, for administrators of multiple pages, Facebook released functionality that streamlines multiple page management from one central location. Timeline for Business does not change the core way that people use Facebook, but it does bring the importance of content even further to the forefront. Below is a summary of some of these and other changes for page administrators.
Ad ChangesMoving forward, Facebook has announced that sponsored stories will appear in the news feed instead of where they are currently showing in the right rail above other paid advertisements. In addition to this change, Facebook will begin to show ads that display in the news feed to users who are using a Facebook mobile app or viewing on m.facebook.com. Facebook has also made various changes to their Premium ad offering. (Premium ads are available to clients who sign an insertion order and spend a minimum of $25,000 per month.)
Timeline for Facebook Business PagesWhile current business pages can "opt in" to the timeline functions starting on February 29th, all business pages will be forced into the new layout beginning on March 31st. Facebook has already stated that, later this year, this new layout will also be shown when users access your page using a mobile device. You can see how companies are already using this layout here: facebook.com/cocacola or here: facebook.com/livestrong
Changes to Page FunctionalityFacebook has announced a few key changes to the functionality of these new Business Pages. Changes to profile image: Profile images are now reduced to measure 180 pixels by 180 pixels. However, Facebook has added new image space with the 'cover photo'. The cover photo will appear across the top of the page measuring in at 851 pixels by 351 pixels with the profile image to the left.
Changes to Page Posting OptionsFacebook now gives a few new options when writing posts and managing them on your wall. You now have the ability make changes to any post on your timeline including the option "star" it or "pin" it.
Changes to Page Post LayoutsFacebook now shows new boxes on your Page Timeline, featuring friend activity, friend check-ins, friends who have posted about your brand in their status, and posts by other users. These boxes appear at the top of your timeline on the right hand side. Friend activity:
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