We are all hearing how “bad” the economy is and that individuals are not donating. Organizations are reporting lower revenue, less engagement and higher expenses. But why?
While the failing economy can be given partial blame, it is the older generation of direct mail donors who are not around anymore to donate and the next generation isn’t being marketed to in the way they want—when they want it, how they want it and with the convenience they want.
Check out this great article from Fundraising Success to read more about why it’s important to communicate with baby boomers and how they will help organizations grow in the future.