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Getting Involved: Standardizing Comparison Shopping Feeds

Here's an update from Jay Heavilon, who's heading up the ARTS-NRF CSE initiative. We released the XML spec for CSE at the Shop.org annual last week and recieved quite a bit of attention from both retailers and third party agencies. An article was published in InternetRetailer today in the online edition. Here is the link: http://www.internetretailer.com/dailyNews.asp?id=20218

The Beta Test also went very well with only minor updates required to the spec to meet the requirements of the test. Many thanks to AOL, Circuit City and Channel Intelligence for their efforts!

We have the technical spec now posted on the ARTS website for public comment and review. You can pass this on to your stakeholders for public download and review. Go to http://www.nrf-arts.org and follow this sequence:
  • Select IXRetail in the left nav.
  • Scroll to the bottom of the page and click download.
  • Accept the terms and conditions.
  • Check the box to the CSE Schmema and click Download and Purchase.
  • The Schema can be downloaded for free by filling out a Non-ARTS member form.
Major comments received from New York last week are "Cool" and "Can we include a Sku'd product example". We will be working on this at our next meeting in Del Ray, Florida on November 13th and 14th, as well as identifying priorities for next standards work for online retail. I encourage all to attend and bring your ideas. We could also meet with the Chair of the PCM (product content managment) work team and see what we can leverage from PCM for online retail - there is already a large body of excellent work.

Please register if you plan to attend the meeting in Del Ray. On the ARTS web site is a Meeting Calendar link in the left nav, select the 13-16 November meeting hosted by Ecometry.
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