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Gooformics?

Regarding the fate of DoubleClick/Performics, from the Official Google Blog yesterday: google performics
We plan to integrate the affiliate marketing business into existing Google operations, providing enhanced value and reach for our affiliate advertisers, and additional tools and monetization opportunities for our publishers. Together, we believe that we can continue to grow this business and deliver on the high expectations from partners. Tom Phillips, Director, DoubleClick Integration, Google
Anyone else find it strange Google's keeping the affiliate piece? CPA Adsense, sure, but that feels somewhat afield from an affiliate marketing network and an affiliate marketing agency... Am I missing something obvious?
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