Google now allows users to like -- uh excuse me -- plus-one both organic links and sponsored links to websites. People in your 'network' -- Google network for now -- will be able to see that you liked -- uh, plus-oned -- that link and how many other people did too. Moreover, Google will have the ability to factor those likes...plus ones into ranking algorithms, though we're told it will have no impact on Quality Score in the immediate term. Predictably, Danny Sullivan wrote the first, longest and most thorough write up on plus-one, well worth a read. Google's blog post and video are helpful as well. RKG is a data-driven company, so absent data on adoption rates, impact, etc, we have more questions than answers. But speculation is fun, and as our readership includes many luminaries in the space, maybe their comments will be more insightful than anything at this point. Question 1: Will users click the button? This is a big one. Certainly company employees, their agencies and other hired guns will plus-one 'til their fingers bleed, but average Josephine? I see two problems here:
- The Google networks are pretty thin compared to Facebook/Twitter and Linked-in. The sparseness of seeing your network friends votes will slow adoption
- There is something fundamentally odd about liking...plus-oneing...a link to something. First, I don't vote for the road to a destination I vote for the destination; and second mechanically how will it happen? How will folks know they like...plus 1...the result until they're already there? Do we expect them to go back to vote?
Join the Discussion