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Google Analytics Blinders?

Interesting observation from Kevin Hillstrom at MineThatData about GA's pervasiveness, emphasis mine:

Many companies cannot afford tools from the big vendors, so they work with Google Analytics. An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed...

GA is a great piece of free software, and it covers all the important metrics. Nonetheless...

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