When Google changes the game it's important to pay attention! Full details of the Google policy change. As we see it there are two changes afoot:
- Max CPC will be used instead of Avg CPC in conjunction with Quality Score to determine rank.
- There will be a new minimum CPC applied for Top Placement.
- Does it mean that those beautiful sku-specific terms that have historically converted well at low cpcs due to lack of competition will face higher cpcs in order to show at the top?
- Does it mean that cpcs on trademark terms will now go from 5 or 10 cents to $0.50 or more?
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