Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that. Here’s a screenshot taken yesterday that shows a new PLA expansion arrow feature, which we haven’t seen pointed out elsewhere yet:
After clicking on the expansion arrow, the number of PLAs visible increases from 5 listings to 16.
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