- Long term, "white hat" SEO will win. That means: content, links, writing, brand, and clean markup will win. Google has the resources to stamp down black-hat SEO tricks, and they will.
- Google continues to improve their technology, relentlessly, on both the paid and organic side.
- Google is responsive to Big Brands. Yes, these are the folks with the largest Adwords spends, true. But the Bid Brands also have the sites that most web users want to reach, so making sure they're in the Google index correctly is an important aspect to usability.
- Google couldn't reach Disney to discuss this problem, and so acted unilaterally a week later. (Quoting from Matt's comment: "We tried to email you; sorry if the emails didn't reach you. We're looking for ways to improve our communication more this year e.g. via Google's webmaster console . I'll include the email that we sent to [email protected], [email protected], [email protected], and [email protected] your domain on 12/29/2006 at 10:11:31".) Question: can Google reach you? Make sure you have good contact info in the webmaster console, and have a real human keep an eye on "[email protected]" and "[email protected]".
- Big Brands: use reputable SEO practices, whether in-house or through a reputable agency. Don't, don't, three-times-repeat don't resort to games that can tarnish your brand. And if you encounter difficulty, reach out to Google, if need be through your paid ad reps -- they do want their engine to do the right thing, and they will help if they can.
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