The results we're seeing in the retail sector for Black Friday and Cyber Monday are absolutely off the charts! Many, many retailers are up 50% to 150% Year over Year for those days! One long time client of ours had their best day ever on Black Friday...by a factor of TWO! Traffic volume is way up, AOVs are up, conversion rates -- really, really amazing stuff. Let us hope this continues! This has to be driven by:
- Improving consumer confidence;
- A large degree of pent up demand, particularly for luxury goods;
- Increasing, free media coverage of the promotional events surrounding BF and CM; and
- The promotions themselves.
Join the Discussion