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How Aggressively Should You Bid In Paid Search? (3 min video)

How aggressively should you bid on your paid search ads? Here's a fast three minute video with some advice. The video mentions the "Square Root Rule". Here's a blog post about that model, and here's a free Excel spreadsheet implementing the model. Also, here's a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).
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